I am passionate about human-centered design and innovation, and I enjoy collaborating with cross-functional teams to define and solve complex problems. Some of my notable achievements include receiving the Make Magic Six - Driving & Making Results Award for the PDP 2.0 lean lab, redesigning the Men’s Wearhouse site into a full responsive experience, and supporting Lean Development Teams for interactive website enhancements. I use Figma, creative direction, and user experience design skills to create concepts, specs, layouts, and new customer experiences that meet the needs and expectations of the users and the business.
With over 12 years of experience in this field, I have a proven track record of delivering high-quality designs that increase sales, customer satisfaction, and brand loyalty.
Programs and Specialties
Adobe Creative Suite, Figma, and Invision | UI/UX, Product, and Marketing Design.
User Experience Designer
USAA · Full-time
Feb 2022 - Present
• Redesigned/Designed 6 Annuities Storefront pages by applying working knowledge in the practice of human-centered design.
• Assisted in the research, ideation, concept, prototyping, testing, and delivery of 6 Annuities Storefront pages.
• Demonstrates the value of design by building relationships with stakeholders across Annuities, design, and business.
• Co-facilitated 10 workshops to address business problems and potential design solutions using human-centered design sessions and group discussions to achieve actionable outcomes.
• Provides foundation reviews of pages across the Chief Design Office to ensure consistency of design, typography, and component adherence.
• Works autonomously to create holistic member experiences leveraging extensive knowledge of interaction and visual design.
• Transitioned Component Library from Sketch to Figma to be consumed by designers across multiple teams, allowing for a more streamlined/consistent experience for designers and members.
• Redesigned the Glass and Tow Reimbursement experience to enhance the current design and improve the experience for the member.
Senior Designer, Brand Experience
Macy's · Full-time
Jan 2016 - May 2019
• Recipient of the Make Magic Six - Driving & Making Results Award in 2017 for the PDP 2.0 lean lab. The new design significantly increased sales and improved customer satisfaction scores.
• Support Lean Development Teams specifically geared towards interactive website enhancements.
• Lead holistic design strategies and solutions across all mediums.
• Creative quality assurance to ensure consistent brand, voice and execution.
• Partner with teams to support creative direction, customer experience, usability, and functionality.
• Create specs and layouts, identify new customer experiences, participate in creative concepting.
• Cultivate and manage relationships with internal stakeholders and external vendors.
• Creative Lead for Responsive Header/Footer, Product Display Page (2016), Omni-Channel Fulfillment & Component Style Guide.
• Mentor and manage junior to mid-level product designers.
Graphic Designer, eCommerce
Men's Wearhouse · Full-time
Aug 2012 - Jan 2016
• Redesigned the Men’s Wearhouse site into a full responsive experience.
• Trained the creative team on best practices and workflow for site asset creation.
• Designed and implemented marketing promos and campaigns.
• Concept development and integration of brand campaigns into the Men’s Wearhouse site.
Graphic Designer
Zoosk Inc. · Full-time
Dec 2009 - Sep 2011
• Designed Flash advertising banners and other web creative in more than 10 languages.
• Worked with marketing teams to test and improve creative through A/B and multivariate testing.
• Produced web site landing page templates, graphics, and individual web components.
• Managed freelancers, provided creative direction on multiple projects and photo shoots.
Visual Designer
Wallop · Full-time
Oct 2007 - Sep 2008
• Designed interactive cards and invites for: Purina, Warner Bros., Universal, Paramount, MTV, etc.
• Partnered with the development team to explain concepts and resolve implementation issues.
• Incorporated an iterative design process based upon usability testing and research.
Education
The Art Institute of California – San Francisco
Bachelor of Science, Graphic Design
2003 – 2007
Accomplishments
Make Magic Six - Driving & Making Results Award
Macy's - March, 2017
The PDP 2.0 lean lab delivered a newly designed product display page providing customers an improved shopping experience with a cleaner, faster, and better looking PDP. The new design significantly increased sales and improved customer satisfaction scores.