Project Overview

From January 2016 to January 2018, I served as the San Francisco Creative Lead for the Component Style guide. In collaboration with UX and Engineering teams, we developed a comprehensive UI Kit that encompassed all the elements utilized throughout the Macy’s website. Throughout my two-year tenure on this project, I played a crucial role in shaping the visual style and rhythm of the Macy’s website, ensuring consistency across its various components. This initiative significantly reduced unnecessary work for designers and provided a unified framework for Creative and UX teams to enforce design guidelines for the entire Macy’s website. Furthermore, I created presentations to present to key stakeholders, facilitating effective communication and alignment.

Software used: Sketch