Project Overview

At Macy’s.com, I had the privilege of working on the PDP (Product Details Page) Lab. The desktop experience had undergone a significant makeover the previous year. The primary objective for 2016 was to achieve a similar transformation for the MEW (Mobile Web) experience. Through iterative testing of individual components and features, we successfully released a fully redesigned experience that addressed customer pain points based on data gathered from our tests. By the end of 2016, we had completely revamped the mobile experience, enabling us to create new components, interactive features, and continue testing and iterating on larger features that build upon the foundation established in 2016.

Software used: Photoshop, Illustrator and Sketch